![]() TikTok, the year’s fastest-growing app in terms of monthly active users, introduced a generation of newcomers to the language of the Zodiac, and made internet celebrities of its most successful astrological accounts. But 2020 seems to have stoked the fire.Īccording to Google Trends, searches for “birth chart” and “astrology” both hit five-year peaks in 2020, and many professional astrologers report that business took off under lockdown. When the pandemic brought many parts of life to a screeching halt last year, explains Torres, “people were forced to really sit down with themselves and reflect on what their life was about and where their head was”.Īcross the world, i nterest in Western astrology was already experiencing something of a renaissance in the years leading up to the pandemic, its soaring cachet among young people fuelled by Instagram meme accounts, venture capital-backed astrology apps like Co-Star and Sanctuary, and the destabilising years of the Trump presidency and Brexit. What they share is a desire for support, connection and self-knowledge. Others are thriving with so much time at home. Some are searching for a new career after losing restaurant or entertainment jobs. While she’s had to put in-person consultations on hold, she’s held virtual sessions with hundreds of clients – mostly from North America, though some from as far as her native Philippines, many of them queer millennials like herself. Charm Torres, an astrologer in Toronto, Canada, has seen a surge of interest in her services since the beginning of the Covid-19 pandemic. ![]()
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